Selling your ideas vs. Having a good idea. What is more important in the modern business

What is more important - to have a good idea or to be able to sell it? A question that stands everywhere in the modern business.

A lot of people believe that having a good idea is all that it takes, for example: an idea about organizational development, that trough restructuring would enable better career growth, a clear career path, easier management and higher results. This would be brilliant on its own, of course after being developed fully, but unless you are your own boss and have an abundance of money, someone has to know about it, like it, permit it and incorporate it and this is how we reach the conclusion that being able to sell your ideas is more important than just having them. Unless you are able to communicate it properly and to the right people at the right time, this idea will sit on someones desk, or worse - the complain box (trash can). Being a young HR, or a young professional, we are all full of ideas, most of which are good and relevant to the time and world we live in. However being young also steps in the way of having an easy go at selling your ideas or even being heard.
And so after having an idea, the most important thing is not just to present it, but to analyze who are the key people that will like it; who will support you and be your ally and most importantly - to show the benefit for everyone who have to approve it.

Of course, this all comes from 3 very important rules:

1. If you do not go after what you want, you will never have it
2. If you do not ask, the answer will always be no
3. If you do not step forward, you will ways be in the same place

So take chances, pursue your goals and do not forget - what is the benefit of being a young professional if you do not take risks, while you can?!